Accenture Article

Terry Moore from Accenture published a great article in American Banker this week which is a must-read for any bank marketers interested in turning their online channel into an engine for sales and growth. Excerpt below, and you can read the full article here.

"Banks have been slow to exploit the kinds of Web-based strategies retailers and other industries routinely employ to attract new prospects. Instead of focusing on driving high volumes of customer traffic to their sites and converting that traffic to product sales, as retailers do, banks have overemphasized commodity features on their sites, such as bill payments and account transfers."

Update: Here's another link to the article that doesn't require a password.